Paradoxically, Comme des Garçons thrives in the commercial mainstream while rejecting its rules. The brand’s PLAY line, with its cheerful heart logo, funds Kawakubo’s avant-garde experiments, proving that rebellion can coexist with accessibility. Her Dover Street Market stores—chaotic, ever-changing bazaars of high and low culture—turn shopping into a surrealist act. Even her fragrances, like the infamous “Odeur 71” (which smells of photocopier toner and burning rubber), challenge the sensory expectations of luxury.https://comme-des-garcon.com/

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